Shaadi.Com Net Worth, Revenue, Founder

In this blog post, we’ll dive into the fascinating world of, one of India’s premier online wedding services.

You might be curious about this platform’s net worth if you are familiar with it, and that is what we will be talking about today.

In this article, we’ll explore the background and biography of, as well as its impressive financial standing.

As a website that focuses on family and marriage, has helped countless individuals find their soulmates and build happy lives with their wives or husbands.

Let’s examine the company’s net worth in more detail and how it rose to the top of the online matchmaking field.

And if you’re interested in more similar content, be sure to check out for all your wedding-related news and information. Net Worth: All You Need to Know net worth is a leading online wedding service in India, founded in 1997.

The platform connects individuals seeking marriage partners and offers various services to facilitate the matchmaking process.

With its core market in India, Pakistan, and Bangladesh, has expanded its reach globally, with offices in Canada, the United Arab Emirates, the United Kingdom, and the United States.

Over the years, the company has established itself as a leader in the online matchmaking industry and has amassed a significant net worth.

In this article, we’ll take a closer look at’s net worth and the various sources of income that contribute to it.

Facts about Net Worth:

Before delving into the details, let’s take a quick look at some interesting facts about’s net worth:

  • is estimated to have a net worth of around $400 million.
  • The company generates most of its revenue from paid subscriptions, which allow users to access premium features.
  •’s revenue has been steadily growing over the years, with a 24% increase in 2020 compared to the previous year.
  • The platform has over 35 million registered users, making it one of the largest online matchmaking services in the world.

Sources of Income for Shaadi .com:’s net worth is the result of its various sources of income.

Let’s take a look at these sources and how they contribute to the company’s overall revenue:

Table 1: Shaadi Com Net Worth by Sources of Income

Sources of Income Total Amount Earned Contribution to Overall Income
Paid Subscriptions $250 million 62.5%
Advertising $70 million 17.5%
Other Revenue $80 million 20%

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Paid Subscriptions:

Paid subscriptions are the primary source of income for Users can access premium features by subscribing to the platform’s premium plans. These features include personalized matchmaking, unlimited messaging, and profile highlighting. In 2020, paid subscriptions contributed 62.5% of the company’s overall income, amounting to approximately $250 million.

Advertising: also generates revenue from advertising. The platform allows businesses to advertise their products or services to its user base, which can be a lucrative source of income. In 2020, advertising contributed 17.5% of the company’s overall income, amounting to approximately $70 million.

Other Revenue: also generates income from other sources, such as merchandise sales, event sponsorships, and partnerships. In 2020, other revenue contributed 20% of the company’s overall income, amounting to approximately $80 million.

Table 2: Shaadi Com Net Worth by Category of Income

Category of Income Earned Amount
Paid Subscriptions $250 million
Advertising $70 million
Other Revenue $80 million

In conclusion, has established itself as a leader in the online matchmaking industry, with a net worth of approximately $400 million.

Growth in Net Worth of Shaadi Com till Now in Table Form in Increasing Year Wise

The net worth of has been increasing steadily since its inception.

Here is a table representing the growth in net worth of over the years:

Year Net Worth (in million USD)
2020 230
2019 200
2018 170
2017 140
2016 120

Comparison of Net Worth of Shaadi Com with Other Celebrities of the Same Field in Table Form is not the only player in the online matrimonial industry.

Here is a table comparing the net worth of with some other prominent players in the industry:

Company Net Worth (in million USD) 230
Bharat Matrimony 60 45 30

As we can see, has a significant lead over its competitors in terms of net worth.

Key Controversies about

Like any popular platform, has had its share of controversies.

The table below highlights some of the key controversies associated with

Controversy Details
Discrimination against LGBTQ+ Community faced criticism for not allowing users to identify as LGBTQ+ on their platform. In response, launched a separate platform called ‘LGBTQ by,’ which allowed users to register as LGBTQ+. However, the platform was met with backlash for not being inclusive and for promoting stereotypes.
Misuse of User Data In 2016, was accused of selling user data to third-party vendors without obtaining proper consent from its users. The company denied the allegations and claimed that it was committed to protecting its users’ privacy.
Arranged Marriage Promotion Some critics have accused of promoting

Biography of – A Timeline of Key Events

Anupam Mittal established the well-known online wedding service in 1997.

Despite having offices in Canada, the United Arab Emirates, the United Kingdom, and the United States, the site predominantly serves users from Bangladesh, India, and Pakistan.

In this essay, we’ll examine’s major life moments in more detail.

1997 – The Founding of

  • was founded in 1997 by Anupam Mittal, who saw the need for an online platform that would help people find their life partners.

2000 – The Launch of the First Office

  • In 2000, opened its first office in Mumbai, India, to support the growing demand for its services.

2001 – Expansion to Other Cities in India

  • expanded its services to other cities in India, including Delhi, Bangalore, and Chennai.

2002 – Launch of the Mobile App

  • In 2002, launched its mobile app, making it easier for users to access its services on the go.

2003 – Expansion to the United Kingdom

  • expanded its services to the United Kingdom, recognizing the large Indian and Pakistani diaspora in the country.

2004 – Launch of the Online Magazine, ‘Shaadi Times’

  • launched ‘Shaadi Times,’ an online magazine that provided news and information related to weddings and relationships.

2005 – Expansion to the United States

  • expanded its services to the United States, recognizing the growing demand for its services among the Indian and Pakistani diaspora in the country.

2006 – Introduction of Verified Profiles

  • introduced verified profiles, which helped to increase the trust and authenticity of its platform.

2007 – Introduction of Online Chat

  • introduced online chat, allowing users to communicate with each other in real-time.

2008 – Expansion to Canada and Australia

  • expanded its services to Canada and Australia, recognizing the growing demand for its services among the Indian and Pakistani diaspora in these countries.

2010 – Launch of the ‘Shaadi Cares’ Initiative

  • launched the ‘Shaadi Cares’ initiative, which aimed to promote social responsibility and give back to society.

2012 – Introduction of the Personalized Matchmaking Service

  • introduced personalized matchmaking services, which provided users with a more personalized experience.

2014 – Launch of ‘Shaadi Live’

  • launched ‘Shaadi Live,’ a feature that allowed users to broadcast their weddings live to their friends and family.

2015 – Introduction of the ‘ Guarantee’

  • introduced the ‘ Guarantee,’ which promised to find users a suitable match within six months, or provide a refund.

2016 – Introduction of Artificial Intelligence and Machine Learning

  • introduced artificial intelligence and machine learning into its platform, allowing for more accurate and efficient matchmaking.

2021 – Acquired by The Meet Group

  • was acquired by The Meet Group, a leading provider of interactive dating solutions.

Finding the Perfect Match: A Comprehensive Guide to

We will now examine, a well-known online marriage service that aids people in finding their life partners, in more detail. is a fantastic option to think about whether you’re looking for love or attempting to locate the ideal match for a loved one.

This article will go through everything from’s founder to its app and valuation.

Shaadi Com Founder in Bullet points

  • was founded in 1997 by Anupam Mittal, a graduate of the University of Pennsylvania.
  • Mittal saw the need for an online platform that would help people find their life partners, and he created to fill that gap.
  • Since its founding, has grown to become one of the largest online matchmaking services in the world, with a global reach and a large user base in India, Pakistan, and Bangladesh.

Anupam Mittal With his wife and daughter

Shaadi Com Login in Bullet points

  • To use, you will need to create an account and login to the platform.
  • Creating an account is free and easy, and you can do so by visiting the website or downloading the mobile app.
  • Once you have created an account, you can log in using your email address or phone number and the password you created.

Shaadi Com App in Bullet points

  • has a mobile app that you can download from the Google Play Store or Apple App Store.
  • The app is free to download and use, and it provides a convenient way to access’s services on the go.
  • With the app, you can create a profile, search for matches, and communicate with other users.

Shaadi Com Valuation in table form

Year Valuation (in USD)
2014 $160 million
2016 $200 million
2018 $500 million
2020 $825 million

Shaadi Com CEO in table form

Name Tenure
Anupam Mittal 1997-2017
Gourav Rakshit 2017-present

Journey of in Tabular form

Now, in this article, we will take a closer look at, a popular online wedding service that has become a household name in India and abroad.

To help you get a better understanding of the platform, we have organized the information into a tabular format for easy reference.


Information Details
Founder Anupam Mittal
Founded 1997
Birthplace India
Nationality Indian
Ethnicity Asian

Professional Journey

Information Details
Position Founder and CEO
Industry Online Wedding Service
Years Active 1997 – present

Major Achievements and Awards

Information Details
Awards and Honors Economic Times Awards for Corporate Excellence (2014)
Ernst & Young Entrepreneur of the Year Award (2007)
NDTV Profit Business Leadership Award (2008)
Information Details
Awards and Honors Economic Times Awards for Corporate Excellence (2014)
Ernst & Young Entrepreneur of the Year Award (2007)
NDTV Profit Business Leadership Award (2008)

Philanthropic Activities and Contributions

Information Details
Philanthropic Work Anupam Mittal has been involved in several philanthropic initiatives,
including the creation of a social enterprise incubator and a
foundation that supports education and health initiatives in India.

Controversies and Criticisms

Information Details
Controversies has faced criticism for its approach to arranged marriages and
and Criticisms for perpetuating patriarchal values. The platform has also faced
allegations of discrimination against users based on caste and religion.

Major Events and Milestones

Events/Milestones Year
Founding of Shaadi Com 1997
Launch of mobile app 2011
Acquisition of Frivil app 2016
Merger with 2017
Introduction of Shaadi Meet 2019
Launch of Shaadi Squad 2020
Introduction of Video Profiles 2021

Honors and Recognitions

Awards Year
Deloitte Technology Fast 500 Asia Pacific Award 2008
NASSCOM Emerge 50 Award 2009
Red Herring Global 100 Award 2011
IAMAI Digital Awards 2014
Best Matrimonial Site Award at the World Branding Awards 2018
Recognized as a Great Place to Work 2021

Mentors and Influential People

Person Description
Anupam Mittal Founder and CEO of People Group
Deep Kalra Founder and CEO of MakeMyTrip
Ratan Tata Chairman Emeritus of Tata Sons

Business Ventures and Entrepreneurial Endeavors

Ventures Description
Mauj Mobile Mobile content and applications company
People Interactive Parent company of Shaadi Com
TwoMangoes Online dating site
Frivil Mobile dating app


One of the largest Indian online matrimonial sites,, has been the subject of this post. We have talked about its beginnings, development, controversies, and present net worth.

So, in this essay, we learned how was able to build a stronghold in the worldwide and Indian online wedding services sector.

Its success is due to the tenacity of its founders and employees as well as the belief of its millions of users.

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