How to Bulk Add Utm Parameters to Google Ads

If you’re launching a Google Adwords campaign, adding UTM parameters to your URLs is a vital step in tracking and measuring the success of your efforts.

UTM parameters are tags appended to the end of your URLs that give Google Analytics with additional information about your campaigns.

These statistics can help you identify which initiatives are delivering the most traffic to your website and which ones are converting the most visits into buyers.

While adding UTM values manually to each URL might be time-consuming, Google AdWords has a bulk edit function that allows you to add UTM parameters to several URLs at once.

In this article, we’ll walk you through the procedures to bulk-add UTM parameters to your Google Adwords campaigns.

How to bulk add UTM parameters to google ads

Adding UTM parameters to each ad individually can be time-consuming and tedious. That’s why bulk adding UTM parameters to your Google Ads is a game changer.

With this method, you can add UTM parameters to multiple ads at once, saving you time and effort. Here’s how to do it:

Step 1: Create a UTM Template

Before you start adding UTM parameters to your URLs, it’s important to create a UTM template. A UTM template is a standardized set of UTM parameters that you can apply to all of your campaigns. This will save you time and ensure that your UTM parameters are consistent across all of your campaigns.

To create a UTM template, follow these steps:

» Open Google Analytics and navigate to the Admin section.

» In the Property column, click on “Custom Definitions” and then “Custom Dimensions.”

» Click on “New Custom Dimension” and enter a name for your UTM template.

» Select “Hit” as the scope and “Text” as the data type.

» Click “Create” to create your UTM template.

» Once you have created your UTM template, you can start adding UTM parameters to your URLs.

Step 2: Export Your Google Ads Campaign URLs

The next step is to export your Google Ads campaign URLs so that you can add UTM parameters to them.

To do this, follow these steps:

» Sign in to your Google Ads account.

» Click on “Campaigns” in the left-hand menu.

» Select the campaigns you want to add UTM parameters to.

» Click on “Ads & extensions” in the left-hand menu.

» Click on “URL options” and select “Final URLs” from the drop-down menu.

» Click on “Download” to export your URLs.

Step 3: Add UTM Parameters to Your URLs

Now that you have exported your campaign URLs, you can add UTM parameters to them. To do this, you will need to use a spreadsheet program like Microsoft Excel or Google Sheets.

List of utm parameters

» Open your exported URLs file in your spreadsheet program.

» Add columns for each of the UTM parameters you want to add. The most common UTM parameters are:

  • utm_source: the source of the traffic (e.g. Google, Facebook, email)
  • utm_medium: the medium of the traffic (e.g. cpc, email, social)
  • utm_campaign: the name of the campaign
  • utm_term: the keywords used in the ad
  • utm_content: the specific content of the ad

» In the first row of each column, enter the value for that UTM parameter. For example, if you want to track traffic from Google Ads, your utm_source value would be “google.”

» Copy the UTM parameters down the column so that they are applied to each URL.

» Save your spreadsheet.

Step 4: Import Your Updated URLs

The final step is to import your updated URLs back into Google Ads. To do this, follow these steps:

» Sign in to your Google Ads account.

» Click on “Campaigns” in the left-hand menu.

» Select the campaigns you want to add UTM parameters to.

» Click on “Ads & extensions” in the left-hand menu. 5. Click on “URL options” and select “Final URLs” from the drop-down menu.

» Click on “Upload” and select the updated URLs file from your computer.

» Review your changes and click on “Import” to upload your updated URLs to Google Ads.

» Once your updated URLs have been imported, your UTM parameters will be added to your Google Ads campaign URLs. You can now track the success of your campaigns using Google Analytics.

Tips for Using UTM Parameters in Google Ads

Here are a few tips for using UTM parameters in your Google Ads campaigns:

» Use consistent naming conventions: Make sure that you use consistent naming conventions for your UTM parameters. This will help you track your campaigns more easily and avoid confusion.

» Keep it simple: Don’t use too many UTM parameters in your URLs. Stick to the basics and only use the parameters that you really need.

» Test and iterate: Use A/B testing to test different UTM parameters and see which ones work best for your campaigns. Iterate and refine your UTM parameters over time to improve your results.

» Use custom UTM parameters: You can create custom UTM parameters to track specific metrics that are important to your business. For example, you could create a custom UTM parameter to track the gender of your website visitors.

Conclusion: How to bulk add UTM parameters to Google ads

Adding UTM parameters to your Google Adwords ads is a simple and effective approach to track the success of your efforts.

By following the procedures indicated in this article, you may bulk add UTM parameters to your campaign URLs and start tracking your results using Google Analytics. Employ UTM parameters to test and optimise your campaigns over time and improve your return on investment (ROI).

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